A Different Kind of Sweepers Calendar

The Google web alerts service will turn up unexpected things, like this:

New Sweepers Calendar

To quote:

We've added a calendar dedicated just for important events regarding sweeps & giveaways. It is our intention to post daily code words for the 3 major sweeps (Seventeen, CosmoGirl and Quick & Simple) along with the product giveaways usually offered by Allure & Self magazines.

In editing the Sweepers Calendar, I've explored just about every type of sweeper you can think of. But this is the first of this kind of sweepers I've come across.